In The News
CAN ADTECH SOURCED DATA BE USED IN THE FIGHT AGAINST COVID-19?
If the population could be targeted with online ads using offline data while preserving privacy, this could help solve the COVID-19 contact tracing challenge.
DATONICS CEO’S QUOTED IN DMNEWS’ 2020 PREDICTIONS
DMN's annual tradition kicks off with CX solutions and strategies marketers will be unwrapping in the new year.
INNOVATION NOW FOR A COOKIE-LESS FUTURE, LOGINS ARE NOT THE ANSWER
The login solution could fall apart if Apple users adopt “Sign in with Apple.”
DATONICS EXPANDS INTO CANADIAN MARKET WITH STRATEGIC NEW HIRE
Former Oracle and GroupM executive joins Datonics as General Manager to oversee regional growth.
THE CHALLENGES OF CTV AD TARGETING
The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by the state of CTV.
UNSUNG HEROES - THE DATA ANALYST
When it comes to data, there are many aspects that require constant learning, according to Tehila Oppenheim, the head of data analysis and operations at Datonics, a programmatic data marketplace. This means she has to know her clients very well and understand their needs.
INTERVIEW WITH MICHAEL BENEDEK, PRESIDENT AND CEO, DATONICS
Martech Series interviews Michael Benedek, CEO of Datonics on the rapidly shifting adtech industry and the vision that Datonics has for their place in the industry.
DATONICS CEO SPEAKS ABOUT YOUTH INTERNSHIPS
Partners for Progress, a diverse coalition of New York City leaders dedicated to opening doors to youth for meaningful professional careers, held today its 2018 Youth Career Development Summit at the offices of Kirkland & Ellis LLP in New York.
BEST PRACTICES FOR MARKETERS TO NAVIGATE SENSITIVE DATA
In the online world, marketers have been using data to power campaigns for over a decade, and data has been used to power offline campaigns for even longer. In that time, coupling more sophisticated technology and granular data has allowed marketers to micro-target audiences with very specific characteristics, interests and past behaviors.
MICHAEL BENEDEK ON REGAINING SALES THAT YOU MAY NOT EVEN REALIZE YOU ARE LOSING
Do you ever have the suspicion that your marketing is working well, but your conversions aren’t adding up? Of course! But do you ever consider that your prospects may simply be switching devices to complete the purchase you’ve rightfully earned?
INTENT IQ’S CHAIRMAN ROY SHKEDI QUOTED IN DMNEWS’ 2020 PREDICTIONS
Digital marketing is a global affair. Next year's California Consumer Privacy Act (CCPA) has been on the radar for many data-driven marketers who already spent 2018 getting up to speed on GDPR. There is no shiny wrapping or frilly bows on these new regulations: they've been unveiled and discussed all year. And yet at DMN, we still received many curious packages we've saved for this predictions party.
DATONICS’ AUDIENCE DATA NOW AVAILABLE THROUGH THE NEUSTAR IDENTITY DATA MANAGEMENT PLATFORM
Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles.
ACTIVE INTERNATIONAL AND ALMONDNET GROUP FORM LONG-TERM STRATEGIC BUSINESS PARTNERSHIP
AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company. The partnership provides Active International with access to Intent IQ's cross-device addressable driven solutions and Datonics' enriched data. In return, Intent IQ and Datonics gain scale and reach in delivering their industry-leading technologies to the Fortune 500 through Active.
Datonics CEO to Speak at Affiliate Summit East 2017
Online data company Datonics CEO Michael Benedek is hosting an Ask the Experts roundtable about cross-device attribution titled “Cross-Device Attribution Challenges for Affiliates” at the Affiliate Summit East 2017. The roundtable is taking place on Sunday, July 30, 2017 from 2 – 3 p.m.