Datonics aggregates and distributes highly granular and proprietary search, purchase-intent, life-stage, B2B, demographic and premium data. The data allows clients to deliver ads to their target audience and data providers to generate an incremental revenue stream from the monetization of their provided data.

In providing or offering this product, Datonics may utilize the inventions in the following US Patents:

7861260, 7979307, 8244582, 8280758, 8494904, 8775249

 

Intent IQ device graph and CTV graph:

Intent IQ offers device graph products, which link device identifiers (including IP addresses). These are a hybrid of a probabilistic device graph (which rely on detecting associations among devices based on the sharing of a common LAN) and a deterministic device graph.

In providing or offering graph products, Intent IQ may utilize the inventions in US patents: 

8677398, 10070200

 

Intent IQ attribution:

Intent IQ's attribution products attribute actions, such as site visits or conversions, on one device to ads delivered on an associated device.

In providing or offering attribution products, Intent IQ may utilize the inventions in US patents: 

8595069, 8677398, 10321198

 

Intent IQ CRM Enrichment:

Intent IQ can append data from multiple sources (search, intent, life stage, or demographic data as well as device, household, or geographic data) to an advertiser’s CRM database to enhance customer profiles.

In providing or offering this product, Intent IQ may utilize the inventions in US patents:

7979307, 8244582, 8494904, 8775249

 

Intent IQ's DSP:

Intent IQ's DSP facilitates the delivery of ads targeting audience defined using first party, second party (publisher's audience extension), and third party data via ad space acquired via real-time bidding. The ads could be delivered to the target audience on the device where the profile (used to include the device in the target audience) was collected or another device associated with the first device by use of a probabilistic or deterministic device graph. 

In providing or offering this product, Intent IQ may utilize the inventions in US patents:

7979307, 8200822, 8244574 ,8244582, 8280758, 8494904, 8589210, 8671139, 8677398, 8775249, 8959146, 9078035, 9508089, 9591380, 9830615, 10134054


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